Development Leader and Limitless Groundwork Founder, Lauren Ginsberg, operates under the philosophy that everyone you touch in life could one day become your customer.  To Lauren, this means actively listening – both to customers and employees – in order to gain a comprehensive understanding of a company’s culture and provide the best overall experience.

Prior to starting Limitless Groundwork, Lauren was the Chief Retail & People Officer at Native Roots Colorado – the state’s largest cannabis retail chain, which now has 20 retail locations and three production facilities.  It was here that Lauren gained hands-on knowledge and skills that allowed her to elevate her training ability, streamline and standardize operating procedures, and maintain a customer service-based focus.

With direct experience in supporting a retail brand through stages of hypergrowth, Lauren significantly increased the productivity and efficiency of operations through strategic planning, strong logistic systems management, and budgeting and forecasting to meet the objectives of the business as a whole.  Lauren’s ability to dramatically impact both the operations and workforce potential resulted in cost savings and increased profitability.  This experience led to a passion for building inclusive and engaged company cultures, which has proven to keep team members on board for the long-term.  Lauren knows how to harness the full potential of what she believes to be the most powerful asset in any company, the people.